Why I Created a Quiz for My Brand and Website Design Business
As a custom brand and web designer, I wanted a better way to connect with my audience, help them reflect on their business, and move them toward working with me—all without being pushy.
Enter: the quiz funnel.
Quizzes are more than fun—they’re strategic lead magnets that help segment your audience, build trust, and guide them to your services naturally. I created a quiz called What Stage is Your Online Presence REALLY In? to do exactly that.
But I’ll be honest… I was worried about the tech.
Why Interact Was the Perfect Quiz Builder
After researching a few platforms, I landed on Interact—and I’m so glad I did. It’s fast, flexible, and built with non-techy creatives in mind.
💡 Key features I loved:
- AI Quiz Builder – Interact’s AI helps you brainstorm ideas and write quiz questions. Even if you already have a concept in mind, it speeds up the process and takes the guesswork out of structuring your quiz.
- Conditional Logic Made Easy – I was intimidated by the idea of mapping answers to different results, but Interact’s visual editor makes it super intuitive. You can see how everything connects at a glance, and setting up logic-based flows was much simpler than I expected.
My Quiz: What Stage is Your Online Presence REALLY In?
I built my quiz to help small business owners figure out where their current brand and website stand—and what kind of upgrade they might need. It’s part brand audit, part self-discovery, and it gently leads people toward a custom brand and website package.
The 4 Quiz Results Are:
- The Hidden Gem – You’re incredible at what you do, but your site isn’t showing it.
- The Hustling Freelancer – You’ve grown fast—but your brand still says “just getting started.”
- The Visual Vibe Queen – Your brand looks amazing but doesn’t convert.
- The Undercover CEO – You’re thinking big, but your online presence isn’t keeping up.
✨ Take the quiz yourself here to see it in action!
How I Built the Quiz with Interact
Here’s how easy the process was:
- Mapped out the quiz idea – 5 questions, 4 result types.
- Used Interact’s AI builder to help shape the questions and result logic.
- Set up the conditional logic using their drag-and-drop interface.
- Branded the design to match my site vibe.
- Embedded the quiz on my services page—done!
Total time? Under a day. Seriously.
Would I Recommend Interact? Absolutely.
If you’re wondering how to create a quiz for lead generation—Interact is it. You don’t need to be tech-savvy or spend weeks planning. With built-in AI, gorgeous templates, and intuitive logic tools, it’s a dream for entrepreneurs, coaches, and creatives.
Plus, the results aren’t just fun—they’re functional. Since launching my quiz, I’ve:
- Grown my email list
- Booked more discovery calls
- Connected with potential clients faster and more personally
