Some transformations are about visuals. But the real magic? It’s in what the change unlocks behind the scenes. For Erika Millard, 2025 marked a full DIY brand transformation—from her DIY branding and mini-website to a polished, professional identity that communicates confidence before a single hello. This transformation started with a simple conversation between two business besties—and grew into a brand overhaul that elevated both her business and her confidence.
Voice Memos to a Full DIY Brand Transformation
Erika and I first connected in 2021, exchanging voice memos as we navigated growing our businesses. We finally met in person at Business Boutique in Nashville, and from that moment, our friendship—and our never-ending stream of voice memos—has only grown. 😊
Over the years, we celebrated wins, traveled together, and supported each other’s growth. But it wasn’t until 2025 that Erika was ready for a full DIY brand transformation, diving all in on her brand and website.
When “Good Enough” Isn’t: Why Erika Needed a DIY Brand Transformation
Erika’s DIY branding and mini-website worked—for a while. She’d built a small audience of bookkeeping clients and felt… fine. But when she expanded into higher-level, one-on-one bookkeeping clients, “fine” wasn’t enough anymore.
Her old branding no longer communicated the credibility or confidence she wanted. That subtle frustration lit the fire: Erika needed a true DIY brand transformation.
Full Brand, Full Website, Full Confidence
This wasn’t a simple refresh—it was a complete DIY brand transformation. We redesigned:
🖋️ Brand System
- Professional, confident logo
- Updated color palette and typography to convey skill and approachability
- Collateral refresh, including Dubsado forms that match seamlessly
🌐 Website
- Full structure, design, and copy overhaul
- Optimized for ads and high-quality lead generation
📸 Brand Photography
- Intentional shoot capturing Erika’s personality and expertise
The goal was clear: build a brand that communicates credibility and confidence immediately.
A Brand Inspired by Planners, Profit & Personality
When redesigning Erika’s brand, we elevated her existing pink and blue palette with a pop of green—a nod to growth, money, and bookkeeping. Her love for Emily Ley’s planner style shaped the clean, bright, organized aesthetic.
This DIY brand transformation created a brand that is approachable, personal, and polished—perfectly reflecting Erika’s services: clear systems, smart strategy, and a financially buttoned-up approach.
Where Confidence Meets Credibility
Erika said it best:
“I never realized how much branding held me back until now. My new look makes me feel unstoppable.”
This DIY brand transformation didn’t just change visuals—it shifted mindset. She moved from second-guessing to fully owning her professional presence, confident in every DM, email, and sales call.
[Image Spot: Screenshot of Erika’s Services Page or About Section]
Alt text: “Erika Millard Services page showing clarity after DIY brand transformation”
Your DIY Brand Transformation: Step Into Confidence
If you’re ready to move beyond “fine” and feel proud of your brand, a strategic DIY brand transformation may be exactly what your business—and your heart—needs.
- Curious about Erika’s process and results? Check out the full case study on the blog.
- Want to find your own brand confidence? Let’s connect through our Brand & Website Services.
→ Start your Transformation Today with Makena Creative
