The Hello Motherhood rebrand was more than a new logo or name—it was a transformation that brought clarity, warmth, and alignment to Jillian Bowden’s business. What started as a simple inquiry turned into a full brand overhaul that reshaped how her audience experiences Hello Motherhood.
Why the Original Brand Needed a Refresh
The previous name, The Southern School for Moms, looked polished but didn’t resonate. Many assumed it was an etiquette school, not a place for new moms to find support and connection.
Jillian teaches classes and hosts gatherings for moms navigating early motherhood. Her brand needed to reflect that sense of welcome and community—not create confusion.
Choosing a Name That Resonates
Over the holidays, Jillian and I explored name ideas until one felt just right: Hello Motherhood.
It was warm, simple, and approachable—the perfect way to tell new moms, Welcome in. You’re not alone.
Building a Brand Identity That Connects
The Hello Motherhood brand transformation went far beyond a logo refresh. Together, we created:
- A full logo suite for digital and print
- A website that clearly communicates her services
- Instagram graphics, event collateral, banners, flyers, and more
Every touchpoint—from her website to her studio—now feels cohesive, inviting, and true to Jillian’s mission.
Strategic Branding That Aligns With Purpose
This brand refresh wasn’t about fixing what was broken. It was about making Jillian’s mission visible: helping moms feel supported, connected, and seen.
The new brand identity gives her the confidence and tools to continue growing with clarity and purpose.
Is It Time for Your Own Brand Transformation?
Sometimes a small shift creates the biggest growth. If your brand feels off—even if it looks fine on the surface—that’s worth exploring.
→ See the full Hello Motherhood rebrand on Instagram
→ Start your own brand transformation with Makena Creative
Let’s uncover the clarity and alignment your business deserves.
