A Bold, Beautiful Refresh for a Photographer Who Brings the Energy
Every once in a while, a project comes along that’s part portfolio piece, part love letter—and this one is both.
Creating a photographer website design for Shannon LeBlanc was especially meaningful. Shannon is the founder of Lifestyle by LeBlanc, a brand photography studio that’s anything but average. She’s also been my go-to photographer, creative collaborator, and close friend for over three years.
So when 2024 rolled around and we both decided it was time to rebrand, it only made sense to give each other our best. Shannon captured my brand photos, and I got to dive into refreshing hers—and what we created is pure magic.
A Strategic Photographer Website Design and Brand Refresh
While I didn’t design Shannon’s original logo, I gave her entire brand a strategic refresh—adding new patterns, adjusting layout details, and expanding her visual identity to reflect the bold, vibrant personality she brings to her work.
Her brand needed to feel:
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Energetic and joyful
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Modern and editorial
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Clean, but with unexpected twists
We kept the essence of her original look while giving it a serious upgrade—more polish, more cohesion, and more Shannon.
Building a Photographer Website Design That Goes Big
This is where the fun really started.
We wanted her photographer website design to break the mold. A lot of photography sites lean neutral and minimal—but Lifestyle by LeBlanc is all about personality, connection, and movement. So we built a site that moves.
Think:
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Dynamic, scroll-friendly features
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Unexpected design moments
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Client-forward copy that’s clear and fun
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Gallery displays that actually feel like her work
It’s not just a portfolio—it’s an experience.
More Than a Photographer Website Design Project—A Creative Partnership
This project wasn’t just about visuals. It was about honoring years of working together, celebrating each other’s growth, and creating something that felt like a full-circle moment.
Shannon’s work has shaped so many Makena Creative client brands (and mine too!), and I was honored to finally help showcase hers in a way that felt worthy of her talent.
Want a Photographer Website Design That Feels Like You?
Whether you’re a photographer, a creative, or a service-based brand with big personality—your website should reflect that. Shannon’s new look is a reminder that your brand can be bold, dynamic, and seriously strategic.
→ Click over to Instagram to see more of Shannon’s refreshed brand in action
→ Or explore more project story and visuals on the blog
Ready to refresh your site and show off your personality? Let’s create something fun, functional, and completely you.
