Some brand stories come full circle—and this one starts all the way back in Nashville, leading to a stunning brand design for entrepreneurs that blends strategy, faith, and purpose.
I first met Ashleigh Foy years ago at Business Boutique, alongside our mutual friend Erika Millard. From that weekend of learning and connection, a friendship formed—and eventually, a creative collaboration that would span continents.
Fast forward to early 2025: Ashleigh, now living in Amman, Jordan, reached out to me to help her rebrand. Not just a logo refresh. We’re talking full transformation—a new business name, visual identity, and an entire suite of design assets that could carry her message and mission into this next season.
Why Sustainable Foundations Matters
Ashleigh’s work focuses on helping female entrepreneurs make the critical leap from overwhelmed solopreneur to intentional CEO. Through a mix of coaching, systems strategy, mindset support, and automation guidance, she empowers women to build businesses that are sustainable—not just successful.
The name Sustainable Foundations came from that mission. It’s not about flashy growth. It’s about building the kind of solid internal structure that allows businesses (and their owners) to thrive.
Visual Direction for a Grounded, Purposeful Brand
Visually, we wanted the brand to reflect the calm confidence Ashleigh brings to her work. Since she works in a space that blends faith, strategy, and personal growth, we leaned into a look that feels both grounded and grace-filled.
✨ Soft, neutral tones that flatter her features and feel peaceful
✨ Clean, calming typography that communicates clarity and ease
✨ Subtle Christian-inspired energy without being overly styled or expected
✨ Design versatility for courses, devotionals, and her podcast—so everything feels connected and cohesive
This was about more than just a logo—it was about giving Ashleigh the tools to step confidently into her CEO role, with a brand that matches the depth and heart of what she does.
From Solopreneur to CEO: How Brand Design Supports the Shift
Rebrands like this one are always a joy. It’s not just about visuals—it’s about helping a woman fully embody her next chapter. And Ashleigh? She stepped into it beautifully.
Whether she’s coaching one-on-one, teaching systems, or encouraging women through her podcast and devotional, she now has a brand that can support every piece of that vision.
Thinking About Brand Design for Entrepreneurs?
If you’re entering a new phase in your business and your brand doesn’t quite reflect where you’re headed, let’s talk. You don’t need to scrap everything—but you do deserve a brand that makes it easier to step fully into your next level.
Curious what’s possible with a brand rooted in strategy and story?
Let’s build something that feels aligned and intentional—just like this one.
→ Start your project with Makena Creative
Want to see more behind-the-scenes brand transformations?
Come hang out with me on Instagram where I share tips, client projects, and a peek into the design process.
