Elevating Rose & Plum Living with a Fresh, Functional Brand
A brand refresh for hospitality businesses isn’t just about updating a logo—it’s about creating a system that grows with the business. That’s exactly what we did for Jamie Rose Plum and her beautifully curated brand, Rose & Plum Living.
Honoring a Signature Look While Structuring the Brand
Jamie Rose is the creative force behind a business that blends hospitality, styling, and entertaining in an elevated, graceful way. Her original watercolor logo, featuring roses and plums, was charming but lacked flexibility across platforms.
Our mission for this brand refresh for hospitality businesses was clear:
- Preserve the elements clients already loved
- Make the brand functional, professional, and scalable
The Brand Refresh: More Than Just a Logo
We studied the original rose and plum illustration and selected fonts to match the hand-painted feel. Then we built out a full brand suite that reflects her refined yet welcoming style:
- Defined color palette complementing photography and food styling
- Fonts that echo her elegant, personal tone
- Layouts and design elements that feel clean, polished, and warm
- Flexibility to support everything she offers—from catering to event planning
Website Built for a Multi-Offer Hospitality Business
Jamie Rose’s offerings include:
- Charcuterie boards and grazing tables
- Tablescape styling and event planning
- Catering for private events
- Cooking parties, classes, and workshops
When she acquired a local event space mid-project, we updated the site to showcase all her services seamlessly. This brand refresh for hospitality businesses ensured clarity, professionalism, and cohesion across every page.
Bringing the Vision to Life
This project was a full-circle moment. From photoshoots to final website launch, the brand now supports Jamie’s creativity, elevates her client experience, and positions her for high-level bookings.
Ready for Your Own Brand Refresh?
If your branding isn’t flexible enough to grow with your business, a brand refresh for hospitality businesses may be the solution. Sometimes it’s about structuring and elevating what’s already working, rather than starting from scratch.
Want to explore what a refresh could look like for your business?
→ Start your project with Makena Creative
→ Follow along on Instagram for more inspiration
