Bringing Soft Southern Elegance to Weddings & Events
There’s something magical about collaborating on the Eleven Ten Events brand. Amanda Wrinkle had a vision of soft Southern elegance, and together we elevated it into a beautiful, cohesive brand and website.
Designing a Southern-Soft Signature
From the start, the tone was clear: elevated, romantic, and timeless, with a softness that felt luxurious, not heavy. Here’s how we brought Amanda’s vision to life:
- Custom logomark & wordmark — A refined identity system balancing elegant script and serif touches with modern readability.
- Soft color palette — Muted blues, greens, and warm neutrals, perfect for wedding and event settings.
- Textures & accents — Lace overlays, subtle block prints, delicate linework reinforced the elegance she envisioned.
- Brand voice & copy — Graceful, warm, and reassuring copy that builds trust with brides and clients.
- Template customization — Amanda fell in love with a specific website template. We customized it fully to reflect her brand identity and aesthetic, giving her a polished, cohesive look without building from scratch.
Even though she initially considered DIYing, Amanda decided to let me take over the customization, creating a stress-free, high-impact result.
From Vision to Real Life
Amanda’s input, feedback, and trust allowed the brand to grow richer than expected. Once the direction was set, every piece—from collateral to her templated website—was styled to reflect her soft, Southern-glam aesthetic.
Why Template Customization Is a Smart Move
Amanda initially hesitated to pick a template. Templates can feel limiting, but when customized intentionally, they become powerful tools. Benefits include:
- Saving build time and cost
- Maintaining brand consistency
- Achieving professional results that don’t feel “template-y”
This approach hits the sweet spot between DIY and a full custom build.
A Brand Built with Joy & Trust
Designing the Eleven Ten Events brand was more than a client project—it was a collaborative experience rooted in friendship, respect, and a shared love for beautiful design. Amanda trusted me to bring her vision to life, resulting in a brand she can grow into confidently.
Thinking About a Brand Refresh?
If your vision feels just shy of fully realized—or if you want the polish of a professional look without building from scratch—template customization might be the perfect solution.
Let’s take your existing assets or dream aesthetic and turn it into a brand that’s truly yours.
→ Start your project with Makena Creative
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