When Mia decided it was time for a rebrand, she felt overwhelmed by all of the decisions she had to make. She wondered which elements she should keep from her old brand and which ones she should update. If you’re like Mia and you have some of the same concerns, here’s what you should think about…
Your Logo
Your logo is the central piece of your brand identity, which means changing it up can be tricky. Sometimes, a brand’s logo becomes so iconic that a company opts to merely “freshen” it every few years.
But if you’re going in an entirely new direction or pursuing a new audience, it’s probably time for a new logo. You want a logo that’s going to attract and speak to your potential clients and customers.
Your URL
If you’ve changed the name of your business, you’ll want an URL that matches your new brand name. You can search for a new domain name or purchase one through a hosting company like MomWebs.
When you grab a new URL, you can set it up so your old website redirects to the new URL. That means any customers or clients who accidentally type in your old address will still arrive at your website.
Your Theme
Once you’ve updated your logo and URL, it’s time to consider changing up your website’s theme. If the theme is still new and serves your current content well, then you may not need to change it.
Your Social Media Banners
As soon as you begin rolling out your new brand, you’ll want to update your social media banners, too. These are easy-to-forget images like your Twitter header, your Facebook page cover, or your LinkedIn graphic.
You can outsource this task to the same person who designed your logo. But if you’re a DIY’er, you can also use Canva to create a beautiful graphic on your own. Just make sure to size the dimensions correctly for each social network and you shouldn’t have a problem.
Don’t feel like you have to rush your rebrand process. It’s a smart thing to take some time and think it through. Consider which elements you want to change and what you’d like to keep the same.
