Culture-Driven Brand Design for Amplo Solutions
Some projects are big from the beginning. You just know they’re going to be something special. That’s exactly how it felt working on this culture-driven brand design for Sheri Bos, founder of Amplo Solutions.
Sheri came to me ready to go all in on her business. She knew the value of great branding, strategic messaging, and high-quality content—and she wasn’t afraid to invest in every part of that process. The result? A brand that feels modern, smart, and unmistakably her.
The Vision Behind This Culture-Driven Brand Design
Amplo Solutions helps businesses build people-first cultures through custom strategy, organizational design, and executive consulting.
Sheri’s work is all about helping teams thrive. We wanted her culture-driven brand design to feel just as empowering, blending professionalism with warmth and clarity.
Here’s how we made that happen:
- A logo system that feels technical and modern with just enough playfulness
- A strategic color palette of navy and teal, with pops of coral for memorability and warmth
- Voice and messaging that blends confidence with approachability
Every piece of the brand was built with one big goal: to reflect the high-level experience Sheri provides her clients, while keeping things grounded, human, and real.
Investing in Storytelling
Sheri didn’t stop with visuals and copy—she brought in two top-tier creatives to help bring her brand to life:
- Shannon LeBlanc shot a custom brand photo session, complete with styled models and purposeful backdrops to reflect Amplo’s professional yet people-first focus.
- Kate Tran produced a set of brand videos that explain Amplo’s services and value with clarity and polish.
This kind of content? It’s what makes a brand feel alive. It turns visitors into believers and clients into raving fans.
The Final Outcome of a Culture-Driven Brand
The Amplo Solutions website is sleek, smart, and full of intentional touches. From the coral accents that echo Sheri’s favorite wardrobe colors to the way each section flows with clarity and ease—it’s the kind of brand that builds instant trust.
And more importantly? It’s built for growth.
Ready to Step Fully Into Your Brand?
Sheri’s project is proof that when you go all in—on strategy, visuals, messaging, and content—it pays off. Her brand now works for her, speaking directly to the high-caliber clients she’s built her business to serve.
→ Head over to Instagram to see more from her photo and video shoot
Thinking it’s time to take your own brand seriously?
Let’s build something bold, smart, and totally you.
