Introduction
I’ve been a Showit website designer for about five years now, and I’m not exaggerating when I say this platform changed my business. But here’s the thing: I’m not one of those designers who thinks there’s only one “right” way to build a website. I still work on Squarespace, Wix, and WordPress when it makes sense for a client’s needs.
That said? Showit is my absolute favorite, and I think you deserve to know why.
In this post, I’m pulling back the curtain on why I chose to specialize in Showit, what makes it different from other platforms, and how the people behind the company make it so much more than just a website builder. Whether you’re looking to hire a designer or curious about going the DIY template route, or what makes a website actually work, let’s talk about why this platform has my heart.
What Makes a Showit Website Designer Different?
Not all web designers are created equal, and honestly? A lot of that comes down to the tools we use.
When you hire a Showit website designer, you’re working with someone who’s chosen a platform that operates completely differently from the usual suspects like WordPress, Squarespace, or Wix. Showit is a drag-and-drop builder (think Canva, but for entire websites), which means we can literally put anything anywhere without fighting with code or rigid template structures.
This matters for you because it means your website can look exactly how you envision it, not just “close enough” based on what the platform allows.
Now, I want to be clear: I can absolutely work on other platforms. If you come to me with a Squarespace site that needs a refresh, or you need something with heavy e-commerce and we’re looking at Shopify integration, I’ve got you covered. But when I have creative freedom to choose the best tool for the job? Nine times out of ten, I’m reaching for Showit.
Why? Let me tell you a love story.
Why I Fell in Love with Showit (The Honest Truth)
Creative Freedom That Feels Like Canva
Okay, so you know how Canva makes you feel like a design genius even if you failed art class? That’s Showit for websites.
I can rotate any element by clicking and dragging it. I can upload any font I want (yes, any font, not just the 12 “approved” options some platforms give you). I can position things with pixel-perfect precision using grids and guides, or I can just eyeball it and move on with my life.
There are no boxes. No “you can only put text here” situations. No wrestling with a template that’s determined to keep your heading left-aligned when you know it needs to be centered.
It’s the kind of creative freedom that makes you wonder how you ever tolerated anything else. Like going from a flip phone to an iPhone. You can’t go back.
The Showit Team Actually Knows My Name
Here’s where it gets a little weird (in the best way): I’ve been to Showit’s headquarters in Phoenix three times. Three! And the owner, Todd, actually recognizes me.
Let me tell you, I’ve had conversations with the owners of other platforms too. Very nice people! But would they know my name if I walked into a room? Absolutely not. I’m designer number 47,000-something to them, and that’s fine! That’s business.
But Todd? Todd knows who I am. The Showit team takes our feedback seriously, hosts us at their ranch (yes, ranch), and genuinely cares about helping designers succeed. They’re US-based, which I love, and while they don’t plaster “faith-based company” all over their website, you can tell it shows through in how they do business. Integrity, community, and treating people like people, not just revenue streams.
Some designers don’t care about this stuff, and that’s totally fair. But for me? Knowing the people behind the platform actually see me and value my input? That’s huge.
It’s Built for Service-Based Creatives
Showit wasn’t designed for giant e-commerce stores or complex membership sites (though you can make those work with the right integrations). It was built for people like you: coaches, photographers, consultants, creatives who need a stunning website that actually converts visitors into clients.
The mobile design is just as customizable as the desktop version, so you’re not stuck with some auto-generated mobile mess. It integrates with WordPress for blogging, which means you get all the SEO power of WordPress without having to actually design in WordPress (if you know, you know).
And honestly? It just works beautifully for the kinds of businesses I love working with.
But What About [Other Platforms]?
Look, I’m not here to trash-talk Squarespace, Wix, or WordPress. They all have their place, and I’ve built plenty of sites on each of them.
Squarespace is gorgeous and user-friendly. Wix has come a long way. WordPress is a powerhouse for certain types of sites. If you’re already on one of these platforms and it’s working for you, I’m not going to tell you to burn it all down and start over.
But here’s when I do recommend other platforms:
E-commerce heavy lifting: If you’re running a full online store with hundreds of products, Shopify or WooCommerce might make more sense. Showit can integrate with these, but if your entire business is product-based, we should talk about what’s going to serve you best.
Specific client requests: Sometimes a client comes to me with an existing WordPress site and a developer they love. Cool! I can work within that.
Now, here’s the honest truth about Showit: it has a learning curve. If you’re a DIYer using one of my templates, you’re going to need to invest some time learning the platform. It’s not as instantly intuitive as Squarespace.
But the trade-off? You get total creative freedom instead of being boxed into what the platform “lets” you do.
I’ll work on whatever platform serves you best. But if you ask me what I’d choose if I were building your dream website with no limitations? Showit, every single time.
Showit Templates vs. Custom Design (And Why Both Matter)
One of my favorite things about Showit is that it gives you options, no matter where you are in your business journey.
If you’re just starting out, bootstrapping, or you’re the kind of person who loves a good DIY project, my Showit templates are a fantastic place to start. They’re professionally designed, strategically structured, and totally customizable. And here’s the thing: if you can use Canva, you can customize a Showit template. The skills transfer over beautifully.
Templates aren’t the “cheap version” of a website. They’re a smart, strategic starting point that gets you up and running fast without sacrificing style or function.
That said, custom design exists for a reason. If your business has complex needs, a super specific vision, or you’re at a point where you want something completely one-of-a-kind that nobody else has, custom is the way to go. We’ll build your site from scratch, tailored exactly to your brand, your offers, and your goals.
Both options are valid. Both are professional. And honestly? I’ve seen template users absolutely crush it with their businesses, and I’ve seen custom clients do the same.
The question isn’t “which is better?” It’s “which is right for you, right now?”
No shame in starting with a template and upgrading later. No pressure to go custom if a template gets you where you need to be. Let’s just get you a website that works, okay?
Is a Showit Website Designer Right for You?
Let’s cut through the noise and figure out if Showit (and hiring me to design on it) actually makes sense for your business.
You’re a service-based business (coach, photographer, consultant, wedding pro, wellness expert)
→ Yes. Showit was basically made for you.
You want total creative control and a site that doesn’t look like everyone else’s
→ Absolutely yes. This is Showit’s superpower.
You need robust e-commerce with hundreds of products and complex inventory
→ Maybe not your best bet. We can integrate with Shopify or WooCommerce, but there might be better platforms for heavy e-commerce lifting.
You want to update your site yourself without calling your designer every time
→ Yes, but know there’s a learning curve. It’s not hard, but it’s not instant either.
You value working with people who actually care about designers and small businesses
→ Then you’ll love Showit as much as I do.
Still not sure? That’s totally fair. Every business is different, and I’d rather have an honest conversation about what you actually need than sell you on something that’s not the right fit.
FAQs About Working with a Showit Website Designer
Yep! Each client needs their own Showit account and subscription to host their site. The good news? I handle all the setup, launch support, DNS, SSL, and tech headaches. You just need the subscription, and I’ll take care of the rest.
Absolutely. Showit integrates with WordPress for your blog (hello, SEO powerhouse), plus it has built-in SEO tools for meta titles, descriptions, alt text, and all that good stuff. I write all of that for you in my custom projects, so you’re covered.
You own all your content, so migration is possible. Is it fun? No. Would I recommend it? Only if you have a really good reason. But you’re not locked in forever if your needs change down the road.
Custom projects typically take 4-6 weeks depending on complexity. Templates can be customized and launched in days if you’re moving fast (or weeks if you want to take your time and DIY it).
Conclusion
After five years of designing on Showit, I’m still just as obsessed with it as I was on day one. And honestly? A huge part of that is the people behind the platform. It’s not just a tool. It’s a community, a team that actually cares, and a company that does business with integrity.
Whether you need a fully custom website that’s as unique as your business, or you’re ready to DIY with one of my templates and make it your own, I’m here for it. Both paths are valid. Both can be wildly successful.
So here’s my invitation: if you’re ready to build a website that actually reflects who you are and what you do (and maybe have a little fun along the way), let’s chat.
