A Brand That Proves Simplicity Is a Strategy
When you’re designing for someone whose whole business is built around clarity, organization, and simplicity, your job as a brand designer becomes clear: make it all feel easy.
That’s exactly what we set out to do for Amanda Warfield, content marketing strategist, launch expert, and host of the popular Chasing Simple Podcast.
We worked on Amanda’s branding a couple of years ago, and even today it’s one of the cleanest, calmest, most focused brands I’ve ever created. Why? Because her mission guided every single choice we made.
Building a Brand That Breathes
Amanda helps overwhelmed business owners simplify their marketing—cutting through the noise and giving them systems that actually work. So our first priority was to reflect that through every detail of her brand.
We chose:
- Soft but confident colors to represent clarity and calm
- Clean, modern typography that’s friendly and focused
- Layouts and logo marks that feel balanced, open, and un-intimidating
The vibe is strategic and streamlined—but still welcoming. Just like Amanda.
The Simplicity Ripple Effect
One of the coolest things about Amanda’s brand? It didn’t just live on her website or socials—it made its way onto her book.
That’s right: Amanda’s book, Chasing Simple Marketing, features her brand colors and elements on the cover, which was such a fun full-circle moment. It’s not every day your brand ends up in print—on a bookshelf!
Branding for the Message, Not Just the Moment
This project was never about flashy elements or over-the-top visuals. It was about creating a brand that felt aligned with Amanda’s core values: clarity, simplicity, and thoughtful execution.
It’s a great reminder that not every brand needs to shout. Sometimes, the most powerful brand presence is the one that makes you exhale and say, “Yes. This is clear. This is doable. This is me.”
Want to Keep It Simple (and Stunning)?
If your current brand feels like it’s doing too much—or worse, not doing enough—it might be time for a reset. A strong brand doesn’t have to be loud. It just has to be clear, strategic, and true to who you are.
→ Head to Instagram to see more of Amanda’s brand in action
Ready to chase simple with your own brand refresh?
Let’s make it easy—and beautiful.
