Transforming a brand’s digital presence is more than just a facelift—it’s about aligning the heart and soul of the business with its online identity. In this Website Design Makeover Featuring SOWBO, Amanda Mickenberg, the founder of the Society of Women Business Owners (SOWBO), embarked on a journey to revamp the organization’s brand and website to reflect its mission of empowering women entrepreneurs. With the creative expertise of Amber Zaricor from Copperheart Creative, SOWBO’s transformation took shape, resulting in a vibrant, user-friendly website that speaks directly to its community.
The Vision: SOWBO’s Brand Evolution
Amanda Mickenberg had a vision: she wanted SOWBO’s digital presence to be as warm, inviting, and empowering as the organization itself. SOWBO had always been a space where women business owners could connect, grow, and find support. Amanda knew it was time for the brand to reflect that dynamic energy through a comprehensive rebrand and website redesign.
That’s when Amber Zaricor of Copperheart Creative came in. Armed with a deep understanding of SOWBO’s mission, Amber envisioned a brand that was bold yet welcoming, professional yet approachable. The new design would mirror the organization’s vibrant spirit and commitment to helping women thrive.
Amber’s approach to the SOWBO brand transformation was nothing short of magical. She crafted a fresh color palette inspired by Charleston’s famous Rainbow Row, incorporating warm tones that evoke optimism and creativity. Every design element—from fonts to imagery—was thoughtfully chosen to connect with the heart of the SOWBO community.
But it wasn’t just about aesthetics. Amber ensured that SOWBO’s connection, empowerment, and community core values were woven into every aspect of the brand’s identity. The result? A brand that didn’t just look good but felt meaningful to everyone who encountered it.
Meet Makena Creative: A Website & Brand Designer
Makena Delaney is the creative force behind Makena Creative, specializing in crafting intentional, colorful branding that authentically reflects her clients’ unique stories. With a passion for visual storytelling, Makena helps businesses design brands that stand out and connect on a deeper emotional level. Through thoughtful and vibrant design, she empowers entrepreneurs, consultants, and creatives to build brands that resonate, inspire, and leave a lasting impact.
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