Where Mediterranean Inspiration Meets Fresh Travel Storytelling
Travel brand and website design is all about capturing the essence of an experience—and that was exactly what we focused on when working with Trabeona Travels. Aiste Stanley, founder of Trabeona Travels, built her business around personalized, immersive journeys, and her brand needed to reflect that same depth, authenticity, and elegance.
Crafting a Brand That Reflects Travel Expertise
Trabeona Travels is unique: it’s a travel agency that blends European cultural insight with custom, meaningful experiences. Aiste’s previous branding didn’t fully convey the sophistication and storytelling power of her work. Our goal in this travel brand and website design project was clear: create a cohesive visual identity that highlights her expertise and showcases her curated travel experiences.
Honoring Roots While Building a Flexible Brand System
The name Trabeona draws from classical inspiration, blending myth and travel. Her old branding included strong imagery but lacked a unified system. For this travel brand and website design, we:
- Developed a deep blue anchor color with airy lighter blues
- Added soft green accents for balance and vibrancy
- Introduced clean, neutral backgrounds to let travel photography shine
- Incorporated subtle patterns inspired by Mediterranean tiles for elegance
A Website Built to Highlight Travel Experiences
Aiste offers a wide range of travel services: group trips, private itineraries, and immersive experiences. The website needed to communicate all offerings clearly without overwhelming visitors. With our travel brand and website design, we:
- Improved navigation for easy exploration of trips and itineraries
- Organized content to emphasize story, discovery, and cultural immersion
- Ensured responsiveness and clarity across all devices
Bringing the Vision to Life
This project went beyond a visual refresh—it was about creating a brand system that reflects Trabeona’s values, positions her as a trusted travel expert, and elevates client experiences. Since launch, Aiste has attracted higher-end clients and bookings for both group and private journeys.
Thinking About Elevating Your Travel Brand?
If your travel or hospitality business feels like it’s outgrowing your current branding, a strategic travel brand and website design could be the perfect solution. You don’t need to rebuild from scratch—sometimes refining and aligning your existing elements is enough to stand out.
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